What is Employee Advocacy?
Empower Your Employees, Amplify Your Brand
Employee advocacy is a marketing strategy that involves employees sharing content from their own personal social media sites or accounts that have been pre-approved by the company.This really multiplies the brand awareness, develops trust with the target audience, and increases engagement in a far more authentic way.
Using employees' voices, therefore, using User Generated Content enables businesses to create far deeper connections with the target audience than they would with organic reach.
Typically, employee advocacy leads to increased brand awareness and more engagement, as well as ties with the customers.
Trusted by Top Brands
Why is Employee Advocacy is Important?
- Increases Brand Awareness: Employee Network shares new audiences, representing your brand far beyond the corporate network.- Improves Trust: Content from employees is more authentic and credible and therefore a better fit in generating ultimate trust with your audiences.- Increases Engagement: Employee-shared posts tend to garner more interactions than those posted by corporations, ultimately resulting in higher engagement.- Helps to Attract Best Talent: Advocacy shows your company culture, which is more attractive to potential hires.- Employee Advocacy: More Employee Engagement Strengthens Involvement- This employee empowerment to publish content he or she believes will shine the light on the brand increases his or her sense of ownership and loyalty to the brand.When a company has employee advocacy, the brand would most definitely build a better reputation and more substantial and long-lasting connections with customers and potential employees.
1
1. Is it hard to scale your organic brand reach?
Traditional marketing will only help amplify the reach of your brand. Employee advocacy really uses personal networks and can reach an even much more diverse and widespread audience than is possible through a corporate channel.
2
2. Does your content seem less authentic and engaging?
Messages of corporates often come across as impersonal, thus reducing engagement. True voices sharing your message makes it more authentic and relatable and will help you push the engagement further.
3
3. Is Your Brand Lacking in Trust in the Market?
Consumers trust what people they know say about your company much better than the corporate ads. Thus employee-shared content builds trust because it is coming from somebody familiar and trusted sources and will help strengthen their reputation of your brand.
4
Finding It Difficult to Attract Top Talent?
Not many potential recruits may know that you work in an open and supportive company culture. Employee advocacy gives the prospective new talent a view into your open and positive work environment, that makes your company more appealing to the best talent.
How Flywheelr's Employee Advocacy Platform Works
- Curate Content
Flywheelr provides your employees with pre-approved, on-brand content that’s ready to share.- Effortless Sharing
Your employees can share content directly from their mobile devices or desktops in just a few clicks.
Employee Engagement Through Advocacy: The Culture Connection
1. Boost Employee Ownership
Advocacy helps employees feel more connected to the brand’s mission and their role in its success.
2. Foster a Stronger Culture
Encouraging employees to share content reinforces collaboration and pride in the workplace.
3. Empowerment Equals Engagement
Employees become active participants in the brand’s journey, increasing overall engagement.
Testimonials
Results You Can Expect"
"300% Increase in Social Reach"
"50% Higher Engagement Rates"
"Immediate Impact on Brand Visibility
1
testimonial 1
Anna Lewis Megacorp
2
testimonial 2
Bobby Newmark Vaporware
3
testimonial 3
Hiro Protagonist Fictional
4
testimonial 4
Olivia Dunham Untitled
Let Employees Be Your Brand Advocates
Employee advocacy has driven measurable success, demonstrating the power of authentic employee-driven content.
Features of Employee Advocacy Platform - Flywheelr
A fully managed platform that delivers custom thought leadership content as a service, all through an easy app.
Tailored content that represents you
Simplify your content creation journey - it now just requires your approval! Create an online presence worth remembering which showcases you and your brand.
Rapidly cultivate key connections across industry
Get known more widely in industries with tailored recommendations. Engage with the audience through relatable content targeted to their interests and algorithms.
Start Amplifying Your Brand reach Today
© Untitled. All rights reserved.
Thanks!
Thank you! We’ve received your request and will be in touch shortly to help you unlock the power of employee advocacy with Flywheelr.
FAQS
1. What is employee advocacy?
A: Employee advocacy is when employees share company-approved content on their personal social media accounts, helping to increase brand visibility and trust through authentic engagement.2. How does Flywheelr help with employee advocacy?
A: Flywheelr provides an easy-to-use platform where businesses can curate content for employees to share, track engagement, and measure the impact of advocacy efforts in real-time. It simplifies the entire process and ensures consistency and compliance.3. Is Flywheelr easy for employees to use?
A: Absolutely! Flywheelr is designed to be user-friendly. Employees can share content with just one click through our mobile app or desktop platform. No technical expertise is required.4. How do we measure the success of employee advocacy?
A: Flywheelr’s analytics dashboard provides detailed insights into how content is performing, including the number of shares, engagement metrics, and the overall ROI of your advocacy efforts.5. How does Flywheelr ensure content is shared consistently?
A: Administrators can pre-approve content and provide employees with a library of ready-to-share posts. This ensures brand consistency and simplifies content distribution across all social channels.6. Can Flywheelr integrate with our existing tools?
A: Yes! Flywheelr integrates with popular platforms such as LinkedIn, Twitter, and other social networks. It also connects with tools like Slack and Microsoft Teams to streamline communication and content sharing.7. Is there a mobile app for Flywheelr?
A: Yes, Flywheelr is fully mobile-friendly and offers a dedicated mobile app, available on both iOS and Android. This allows employees to share content on the go.8. How do you encourage employees to participate?
A: Flywheelr includes gamification features like leaderboards, rewards, and recognition to incentivize employee participation. It helps motivate employees to engage more frequently and proudly represent the brand.9. Is Flywheelr secure?
A: Yes, Flywheelr is built with security in mind. All data is protected, and only pre-approved content is shared, ensuring brand safety and compliance with company policies.10. How do I get started with Flywheelr?
A: Getting started is simple! Just sign up for a demo, and our team will guide you through the onboarding process. We’ll help you set up your advocacy program and provide ongoing support.
Text
Text